What Are the Benefits of Google Reviews?
Google reviews are powerful trust indicators, and as you start collecting more of them, you’ll see a number of benefits for your business:
Social proof – reviews are hugely influential to consumer behavior. We trust in the actions and opinions of those that have gone before us, and the more positive feedback there is for your brand, the more buy in you’ll get from potential customers.
More visibility – Google sees reviews as a stamp of credibility, and the more you have, the more likely you are to appear in search engine results. For eCommerce stores, if you collect over 100 reviews with an average 3.5 rating over a 12 month period, you’ll gain a Google Seller Rating, increasing both visibility and trust.
Increased revenue – with a boosted online presence and trust building social proof, you’ll get higher click-through rates, higher conversions and ultimately, a higher turnover.
The more Google reviews you have and the higher your rating the better. This is backed by some pretty convincing stats, with 46% of consumers considering review quantity as the second most important factor when researching a company, just pipped to the post by 54% stating average star rating comes first.